facebooksharefacebookshare

Tap Project

role: pitch, creative direction, UX, programming

At Modern Assembly, we built the Unicef Tap Project, a mobile website that will track a user's activity, and for every 10 minutes one doesn't use their phone, a day of clean drinking water gets donated to children in developing countries.

accessaccess
startstart
animatedphoneanimatedphone

Between detecting user movement, user exiting, and device-sleep prevention, normalizing user input on different devices proved to be a fun & interesting challenge.  I published an article on Smashing Magazine where you can read more about the process.

creativitymentioncreativitymention

Press outlets immediately picked up the campaign and in combination with social channels taking it viral, we reached 1 million visits within the first 24 hours.

  • gallery-image
  • gallery-image
  • gallery-image
  • gallery-image
  • gallery-image
  • gallery-image