The Inside Experience

Role: Lead Developer

The Inside Experience is the first-ever social film. Over 11 days, Christina Perasso (Emmy Rossum) was trapped in a room with only her laptop and an  un-reliable internet connection. Her only way out was to bring the audience in. I built a site that pulls dynamic, user-driven data from a custom CMS and displays it in real time to the users. The experience was a huge success with 235,000 people who participated and 10 million that watched.

In collaboration with RSA Films and Pereira & O’Dell for Toshiba and Intel, the film was directed by DJ Caruso (Disturbia, I am Number Four and Eagle Eye) and filmed by Oscar-winning cinematographer Mauro Fiore (Avatar). Inside uses Facebook, Twitter and Youtube to let the audience communicate directly with Christina, and a number of supporting characters.

Awards: DigiDay Video Awards: Best in show, FWA SOTD, Webby Awards: Winner - Best Integrated Media Plan, One Show: Silver - Long Form - Series/Episodes, Effie Awards: Silver